Public Relations

CNC Associates helps clients in wireless, broadband and IT markets develop and expand their profile and brand image in the marketplace. We help clients refine their corporate messages, product positioning, media and analyst relations programs, and trade show strategy.  We obtain the best results by providing a comprehensive, proactive program covering the following areas:

Business & Trade Press Coverage

We work with our clients to develop and continually expand upon a carefully targeted press list.  We draft press releases and conduct extensive telephone, fax and e-mail campaigns to ensure that the releases are picked up.  We continuously monitor editorial opportunities and organize ad hoc interviews on a variety of topics within the client’s area of expertise.  As a result, clients have received significant coverage and have placed bylined articles in leading business and trade publications including, Forbes, Business Week, The Wall Street Journal, Investor’s Business Daily, Crain’s NY Business, CNN, MSNBC, ABC Evening News, The New York Times, Bank Technology News, ABA Banking Journal, Bank Systems & Technology, Internetnews.com, Boardwatch, Global Wireless, Wireless Week, Wireless Review, CIO Magazine, Telecommunications, Network Magazine, TotalTelecom, Telephony, Internet Telephony, Network World, Broadband Networking News, Light Reading, PHONE+, XCHANGE, Network World, Computerworld, Wired, Industry Standard, Cable World, Cable Datacom News, Billing World, InformationWeek, Information Security, SearchSecurity, and BCR.  Our clients normally average 6 to 10 or more significant press mentions per month.  (Top)

Placement of Feature Articles

The placement of feature articles bylined by your company's executives is a powerful way to position your company as an expert on a particular subject and a leader in your industry.  We interview the client, write article proposals, draft the article and make sure it is approved by the bylined author and submitted to the publication by the deadline.  We have proposed, written and placed feature articles in numerous leading trade publications, including many of those listed above. (Top)

Press Tours & Press Conferences

We organize and facilitate press tours at industry leading trade shows or in a traveling road show format setting up 10-15 interviews per tour.  We develop a full press kit and assist clients with the organization of press conferences, analyst briefings and users group meetings.  Representative press and analyst conferences and tours include:

Speaking Engagements

A continual dissemination of carefully crafted proposals is necessary for your company to obtain high visibility speaking spots at industry trade shows, conferences and other forums.  CNC Associates develops and maintains a tradeshow calendar, submitting speaker proposals 6 months in advance and following up to ensure a successful placement.  We have obtained keynote speaking spots for clients and have organized panel sessions and other speaking opportunities for clients at leading domestic and international tradeshows including: Supercomm, TeleCommunications Managers Association (TMA), ComNet, NetWorld+ Interop, Internet Telephony, CompTel/ASCENT, VON, Vanguard/ISSA, Computer Security Institute, Wall Street Telecommunications s Association, ISPCON, OSS & Billing World and the Pacific Telecommunications Council.  (Top)  

Trade Show Participation

We assist clients with booth organization, set-up and staffing for clients exhibiting at a broad range of industry leading trade shows and conferences.  Tasks include booth set-up, facilitating individual press and analyst meetings, coordinating hospitality functions, organizing press conferences, and assisting speakers with their presentations. (Top)  

Event Organization & Management

CNC Associates has a great deal of experience in organizing conference programs and seminars. Conferences and seminars we have organized include the following:

Marketing Planning, Newsletter, Web & Brochure Design & Copy Writing

CNC Associates helps companies define marketing strategies, develop marketing plans and follow through on execution of these plans. We write company backgrounders, white papers, slide show presentations, and newsletters for clients on technical topics.  We also write brochure, ad and web copy for clients in collaboration with leading graphic design firms. (Top)

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